Repux, a new platform powered by Blockchain that allows companies to buy and sell data is
taking data monetization to the next level. Repux was designed for small-to-medium size
business owners and software developers, and is based on utilizing and harnessing unused
and under-monetized data from SME’s in an industry that has seen explosive growth in recent
More information can be found at: https://repux.io
The site explains that a huge amount of data generated by businesses, particularly smaller
businesses, goes unused. However, this data is in high demand from developers, such as in
order to train machine learning algorithms. The new Repux platform aims to remedy this
Repux is a marketplace that lets small and medium businesses sell anonymized data to
developers, and it works in a three-step process. The first step is for the business to collect
user data. One of the simplest ways for the business to collect data would be to install an
application from a third party developer which would collect then anonymize user data.
From there, the business can make this data instantly available to anyone wishing to buy it
through the RepuX protocol, allowing the business to earn additional revenue.
Once developers buy the data to train machine learning algorithms and take their software or
their business to the next level, they can then go on to resell their intelligent application back to
enterprises for a better business decision.
One of the things that sets the Repux platform apart from other similar startups is that it
already has a working product. The platform is live and useable now, and has signed up three
pilot companies: WorkHQ, FungyuCPA, and Dascom.
The vision behind the platform is to create a protocol that facilitates the monetization of data
through efficient transfers between collectors, developers, and users. Ultimately, this will allow
for the evaluation of data reliability and reputation over time.
Repux states: “We anticipate that data monetization will become a major source of revenue for
individuals and entities in the future.” It is estimated that the world will create 180 zettabytes of
data (180 trillion gigabytes) in 2025, up from less than 10 zettabytes in 2015.
This huge growth makes Repux as highly sought after platform that is set to make a big
impact. Full details can be found on the URL above.